Federation is the future of social media, says Bluesky CEO Jay Graber

Decentralized social media offers a path toward an open, user-controlled internet where individuals retain ownership of their identity and data across platforms. Bluesky Social, led by CEO Jay Graber, utilizes the AT Protocol to build a federated ecosystem that functions like the open web rather than a walled garden. By prioritizing composable moderation, the platform empowers users to select their own recommendation algorithms and content filters, effectively decentralizing the power typically held by a single entity. This approach addresses the risks of centralized control while fostering a competitive marketplace for developers to build specialized services. As the platform scales, the focus remains on balancing mission-driven open-source development with sustainable monetization strategies, ultimately aiming to replace monolithic social networks with a resilient, interoperable infrastructure that supports diverse community norms and shared public discourse.