How to build products on a moving frontier | Dan Shipper (Every)

Product organizations face a fundamental tension between executing established roadmaps and exploring rapidly evolving AI frontiers. To resolve this, teams should adopt a "labs" structure that separates exploratory work from core product scaling. This approach allows early adopters to experiment with new models without disrupting the broader team. Effective labs rely on small, two-person teams—composed of "pirates" who identify value and "architects" who build scalable systems—to maintain tight feedback loops through internal dogfooding. By implementing a research pipeline, organizations can systematically test, iterate, and eventually merge successful experiments into the main product. This strategy transforms the challenge of constant technological disruption into a competitive advantage, enabling companies to build the next version of their product while simultaneously delivering on current commitments.