Cracking the Code to Amazon FBA Success in 2023 w/ Kevin King - Ep - 461 - Lunch With Norm

In this episode of the Lunch With Norm podcast, host Norm Farrar interviews Kevin King about Amazon FBA success in 2023. Kevin shares his contrarian view on Prime Day, advising sellers not to heavily discount products unless they need to clear inventory or for ranking purposes, and emphasizes focusing on the fourth quarter instead. The discussion covers leveraging newsletters for audience building, the importance of branding, and the evolving landscape of Amazon selling, including the use of AI for various tasks like research and content creation. They also touch on the Collective Mind Society, an experiential mastermind group. The episode includes listener questions about AI, changes in Amazon strategy, storefront layouts, curated gift boxes, and effective strategies beyond giveaways for ranking.