Mastering Amazon FBA in 2023 w/ Kevin King - Ep - 511 - Lunch With Norm

In this episode of Lunch with Norm, Norm Farrar interviews Kevin King about mastering Amazon FBA in the fourth quarter of 2023. Kevin shares insights on building a newsletter, managing seasonal calendar businesses, and the importance of understanding customer avatars. He emphasizes leveraging AI for review analysis and demographic data to refine marketing strategies. Kevin advises against special Black Friday or Cyber Monday discounts, suggesting raising prices with coupons instead. The conversation also covers the significance of TikTok as a platform for product discovery and sales, with Kevin highlighting its potential to surpass Walmart as a marketplace. The episode concludes with a Q&A session, addressing keyword stuffing, metadata optimization, PPC strategies for new product launches, and the impact of platforms like TMUT and TikTok on e-commerce.