What Amazon Sellers Need to know in 2024 w/ Kevin King - Ep - 545 - Lunch With Norm

In this episode of the Lunch With Norm podcast, host Norm Farrar interviews Kevin King about key insights for Amazon sellers in 2024 and the importance of newsletters. Kevin King emphasizes the upcoming changes to Amazon's search algorithms due to AI, advising sellers to optimize for AI by focusing on image relevance and clear messaging in listings. He also touches on the upcoming fee changes on Amazon. The conversation shifts to newsletters, where Kevin shares his expertise, highlighting the importance of providing value, being consistent, and creating a personal touch to engage the audience. He also shares monetization strategies and the benefits of building a community through newsletters for brand authority and customer control.