#553 - Live Shopping Doubles! & Amazon Changes Seller Insurance Requirements | Weekly Buzz 9/10/26

Livestream shopping in the U.S. is gaining momentum, with sales projected to reach nearly $20 billion this year, doubling previous figures. Amazon is tightening insurance requirements starting November 2nd, mandating commercial liability coverage for specific high-risk categories and requiring Chinese sellers to utilize the Amazon Insurance Accelerator Program. Helium 10 has expanded its Multi-Channel Platform (MCP) capabilities, now offering Walmart profitability tracking, automated keyword research, and historical data for "Frequently Bought Together" product targeting. Additionally, Amazon’s account health rating now rewards superior customer service on merchant-fulfilled orders, while the deadline for Prime Big Deal Days deal submissions has been extended to September 22nd. Furthermore, TikTok Shop is facilitating cross-border sales by allowing European-based sellers to access the U.K. market without requiring a local entity, marking a significant shift in regional e-commerce accessibility.