In today’s podcast episode, we discuss why it’s important for people to think about AI adoption differently than we have in the past, which AI tools are most popular, and what our “Building Blocks of AI” framework tells us about how and why people use artificial intelligence.

Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Insights Stephanie Paterik and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

Report mentioned in this episode:

https://content-na1.emarketer.com/how-people-use-ai-2026?_gl=1*1rkodrj*_gcl_au*NTU3MjIyODMuMTc4NDU3NDA2My40Nzk2MDY3MjkuMTc4NTQyNjI2OS4xNzg1NDI2MjcyLjEyNzc1ODM1Ni4xNzg1NDI2MjY5LjE3ODU0MjYyNzI.*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*czE3ODU4Njk3MDEkbzEzOCRnMSR0MTc4NTg3MTYxNSRqNjAkbDAkaDE1MzkwOTI0MDg

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https://www.emarketer.com/content/podcast-ai-irl-how-people-really-use-behind-numbers

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AI IRL: How People Really Use It | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

AI IRL: How People Really Use It | Behind the Numbers