Brian Hong, Founder of Infintech Designs, Flowbots.ai, and BigEasyData.ai, is driven to Build AI Revenue Engines that create freedom by helping businesses generate more leads, sales, and revenue while increasing the productivity of their teams. By combining SEO, AI automation, business intelligence, and human expertise, Brian helps companies improve their marketing, systemize their operations, and enhance their people with AI rather than simply replacing them.

In this conversation, Brian introduces his Team Building Framework—Attract and Assess A-Players, Productize and Systemize, Hire People Who Can Follow Instructions, and Enhance with AI Capabilities. He explains how placing people in roles where they can thrive creates stronger teams, why clear processes and blueprints make it easier to scale, and how AI can enhance employees by increasing their productivity instead of replacing them. Brian also discusses how SEO is evolving with ChatGPT and Google AI Overviews, why businesses need to build brand authority and entity breadth, and how business intelligence can identify the specific areas where AI can create the greatest revenue impact.

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Build AI Revenue Engines with Brian Hong

Good day, dear listeners. Steve Preda here with the Management Blueprint Podcast, and today my guest is Brian Hong, the founder of Infintech Designs, Flowbots.ai, and BigEasyData.ai. These are New Orleans-based companies, including a digital marketing agency, focused on building more leads, more sales, and more exposure online with strategic SEO and digital marketing strategies. Brian, welcome to the show.

Thanks. Thanks for having me.

So you have quite a portfolio. I also read on your LinkedIn page that you invest in other companies, and then you support them as well. So it sounds like you have a lot of irons in the fire. But before we get into all that, my question to you is, what is your personal “Why,” and how are you manifesting it in your business, or businesses?

Why do I work so hard? Why do I want to build all these companies? To me, money creates freedom. I’m trying to bank as many freedom points as I can to live life on my own terms, and to do and have experiences with the people I love. That’s my “Why.”

Wow. How does that manifest in your businesses?

That’s a good question.

I'm building AI automation to get my time leverage, to create duplication, so I can 10x the productivity of my employees. Not hire more people, but keep my A-players.
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Because if I have an A-team, or can cultivate an A-team, then I think I can bank more freedom points at a more efficient and scalable process. Don’t hire more people. Hire people intentionally, and 10x their productivity. That would be a domino effect to align with gaining more freedom points.

So what’s the maximum number of freedom points? Is it like a 100-point scale? What does it look like to have 100 freedom points?

It’s working because I want to, not because I have to. Because I love working. It’s living life on my own terms and focusing my time on things that I want to do. For instance, I have a house cleaner. I don’t want to clean the house. My time is better spent doing something else that I passionately want or love to do. Unless I loved cleaning houses. That’s fine. Maybe that’s therapeutic for some people. But it allows me to live life on my own terms.

Money is the key that unlocks those opportunities to live life on my terms.
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How do you maximize your freedom points? What does it look like when your freedom points are maxed out?

Then I’m working because I want to, not because I have to. I still want to work. I still want to build. I love building things. I’m not the type of guy who wants to go to the beach, sit on the beach, and do nothing all day. I might do that for an hour. I’ve got to be doing something. I have to be building. It’s just the way I’m programmed. Maybe I don’t want to work as much as I do now, but I can’t imagine a life doing nothing. To me, that doesn’t serve a purpose.

Yeah.

I like building. I love contributing. I love being a part of the equation of success. It's just fun to me. I get gratification out of it. I like creating jobs.
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I like creating communities. I like meeting people. It’s interesting to me. It fills my bucket. That bucket is filled to then, I mean, try and give me freedom points to then go spend some personal time creating experiences with the people I love, mainly my wife and my child.

That’s amazing. Okay, let me take a step back. You have multiple companies. You have Infintech Designs. You have a couple of AI companies as well. How does that portfolio work?

I essentially do this. I have a construction company as well, TurnKey Renovators, a GC for residential. I have a couple of e-commerce companies. Really, I’m doing the same thing over and over. Earlier in my life, I used to wait tables. My takeaway from that experience, from working at Applebee’s to fine dining, is: How many different dishes can you make with the same ingredients?

With my knowledge, my resources, and my skills, how many different things can I do with them? This is my version of it. All those companies, by the way, I’ve never stroked a check. I pretty much say, “Give me half your company, and I’ll help you grow it.” I’ve never cut a check because I give them what they really want, which is the outcome they want to achieve with that money. They want the money to help grow their company. What if I just help you grow your company?

So I ask for an equal seat at the table, and in exchange, I’ll install what I know and go grow it. I’m essentially doing that over and over. My time is spent on high-level decisions, systems, processes, automation, and marketing.

Yeah. Love it. You know, I always wondered about marketing agencies. If they really know how to grow sales, why are they not doing it for themselves, and why are they offering it to others? It sounds like you are drinking your own Kool-Aid, and you are using your own product.

Yeah. Definitely. We practice what we preach. I see some companies doing that because there’s also an abundance mindset. If I can do it for me, and I can do it for someone else, let me just create another revenue stream and do it for both of us.

Okay. That makes sense. This podcast is all about frameworks. I wonder, what is a framework that you have created or discovered that helps you be effective in what you do, and that you could share with the audience so they might also find a way to leverage it in their business?

I guess it depends on many things. From team building, it may be doing a DiSC Assessment and Kolbe tests to make sure we place each person in a situation where they thrive. Sometimes when things aren’t working, maybe the owner, the manager, or the person needs to look in the mirror and say, “This is my fault, not the employee’s fault.” “I didn’t set them up for success.” “I’m trying to stick a round peg into a square hole.” “I’m trying to put them in a position that they may not thrive in, and they’re not programmed to naturally do.”

So we’ll sometimes do these assessments, whether it’s a personality clash or a personality type, and make sure we place them in a role where they’ll thrive. So that could be a framework. Setting the employee up for success. Once we do have an employee, the better the plan, the better the outcome. So try to productize and systemize everything we do. If we have a blueprint people need to follow, then I can spend more of my time not finding specific talent and skills, but finding people who can follow instructions.

Because if we have the blueprint, and this is what you need to do, then I can get a lower-wage worker who doesn’t have a specialized skill. That specialized skill will be developed because I’m handing you the blueprint of what you need to execute.

So that’s the three-step framework. Set employees up for success by delegating tasks that fit their personality. Then productize and systemize. Then find people who can implement. To what extent does that work in the AI age? Are these people who just execute tasks according to instructions still solving the problems, or is that no longer working because of the fast pace of change?

It depends on what the activity is, but generally, and more often, it’s human enhancement, not human replacement. So instead of saying, “Let’s just say I have a web developer, and I get more business, so I need to hire a second web developer, web designer, programmer, then a third one, then a fourth one.” The new version today is: keep the one you have, and instead of hiring another human, 10x their productivity with an AI-driven solution.

Allow them to do more with less. Allow them to duplicate their activities so they focus on their revenue-generating activities, on the decisions and activities that AI cannot do, as of yet. That’s how we turn an A-player into an A-plus player. That’s how we turn a B-player into an A-player. That prevents me from having to hire people I don’t want working for me, which are C-players.

Isn’t there a risk that when you have too few players, even if they are A-plus, there’s too much dependence on a single person?

Well, I mean, we’ll hire more than one. I have a seven-person leadership team. I have two main managers. I have a department head and then an associate, so there’s always some level of duplication. Then you have an AI layer in between that. So between all of that, yes, if someone gets struck by lightning or someone is sick, the ship needs to keep sailing. We can’t shut down the business.

Love it. What is driving growth in your business?

Relationships. SEO. Ranking in LLMs. Google AI Overviews. ChatGPT. I’d say those are the main pillars that are creating opportunities. I also own a conference, rockstarsconference.com. We’re entering our 15th year. That’s network value, positioning of expertise, and relationship building. Things that AI cannot replicate. Human connections. Then I also do SEO for myself, right? Our last handful of leads that came in through Flowbot.ai. This one particularly stands out. There was this roofing company that sent me an email. We actually talked on the phone.

He really blew up my ego and talked about how great I was. I thought he was a referral. I’m like, “Man, why does this person think I’m so great? It’s really odd.” I said, “Can I ask how you heard about me?” He’s like, “Oh, I spent the last two hours talking to Gemini because I discovered you through Google AI Overviews, and it just told me you’re great.” So I’m like, we’re entering a new world. That is a referral. It’s not from someone I know who spoke highly about me. It’s through a language model. Gemini said I was great, so this person believed I was great.

That’s amazing. That’s very cool. So you have these four pillars. I love it. Relationships, SEO, GEO—or whatever AI referrals you want to call it—and the conference. Would you bucket the conference into the same category as relationships, or is that more of a proactive way of creating a community beyond personal relationships? Is it the same thing?

It checks a lot of boxes. A few of my business partners were born out of that conference. New opportunities and getting clients were born out of that. Knowledge gain. Knowledge transfer that I gained to go implement. So it checks all the boxes. I’m gaining knowledge. I’m gaining relationships. I’m gaining partners. I’m gaining new systems. New processes. I’m gaining sparks, catalysts, and kind of tracks to go down and explore. So it kind of checks a lot of boxes.

Yeah. Love it. So the SEO and GEO piece, is it something that is static, or is it dynamically changing all the time?

Dynamically changing. It’s SEO 3.0, right? SEO is dead. It’s dead if you’re doing SEO the old way. Getting ranked in ChatGPT, the LLMs, and Google AI Overviews. Let’s just say it’s everything you do with SEO, plus more now because you have ChatGPT citations. You have sources that these LLMs frequently query. Then, in the world of SEO—the search engine Google—you have broad core updates. Broad core updates. Updates to the algorithm. That’s pretty much what it means.

They also occur within LLMs. So it’s pretty much do SEO, plus more. What is the plus more? If I had to distill it, it’s get brand mentions and actually become a brand. Do podcast interviews like this. Get press releases. Get write-ups. Be on SoundCloud. Do social media. Post on LinkedIn. Get write-ups in news and media publications. Appear in Google News. Have a website that has dynamic content. Create your topical map. The list keeps on going. Build your brand. That’s the SEO of today. That will put you in a position to get mentioned in ChatGPT and Google AI Overviews.

Yeah. That’s fascinating. I’m just thinking about my business. We had a website that actually got some referrals from AI. We even got some clients last year. Then we split the website into two websites, and things dried up. It was kind of an interesting situation. We still had the same amount of content, but we moved it to a different domain, and it did not register the same way. Do you see that often?

Yeah. You want Google and LLMs, at the most basic level, to have a better understanding of who you are, what you do, where you do it, and the services you offer through having something called breadth of entities. Entities are the nouns of the internet. Entities are a signal. A language. All Wikipedia pages are entities, but not all entities have Wikipedia pages.

They’re the nouns of the internet. It’s a layer of clarity for search engines, algorithms, and LLMs to understand who you are, what you do, and where you do it. It’s not the only signal, but at a foundational layer, that should be implemented. So what we’re talking about is creating content. What does that mean? Create content on your website. Don’t create content for the sake of creating content because anybody can create content with AI.

Create intentional content that satisfies the user and aligns with certain algorithmic components, such as Google's E-E-A-T: Experience, Expertise, Authoritativeness, and Trust.
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Everything we’re talking about is SEO. You want optimized content. You want pages. The first 150 to 200 words are important. The last 150 to 200 words are important. Add tables. Add bullet points. Make sure your content is clear. Position yourself with authority.

Have links pointing to it. Interlink it. These are all SEO kinds of activities. So SEO is alive and well, but there are new layers you need to add on top of that to create optimal positioning in Google AI Overviews and ChatGPT.

Yeah. I saw one of your videos on your LinkedIn page where you actually explained what is the wrong way to do SEO and the right way to do it. I think you had your alter ego disputing with you. Yeah. That was pretty funny. So that sounds like a lot of work. Can you delegate that to AI agents to do this kind of stuff?

Yes and no. It’s not like I just click a button and step away. It takes a human-in-the-loop system, and that’s what we’ve developed. So yes, I don’t need as many humans, but I still need humans.

So you said that in one of these companies you have 100 AI agents working on SEO, creating SEO impact for your clients. What is it that the AI agents can do, and what is it that you still need the human to do?

The AIs collect information, rapidly digest it, find patterns, perform pattern analysis, do research, and create content briefs. But there needs to be thought leadership. AI is very directional. It’s, “Go do this,” but we need a human to point it in the right direction. We need to create guardrails. We need to create a source of truth. It needs to know where to look for the right information. It needs direction on what to do with this information.

How should I digest it? How should I format it? How should I break up the heading tags? It needs that element where it can go do it, but the human is part of that last-mile conversion. So maybe the AI does zero to 80, and maybe the human does the 80 to 100.

Yeah. That’s very interesting. So what’s one thing that you’re actively trying to figure out in your business?

How to automate everything.

Everything is a complete agentic workflow that is proactive, not reactive. Where I have a board of advisors every day looking at how they can serve me.
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Identifying the patterns in my life that I need to stop doing and they can do. Developing skills, if they don’t have them, to go execute that. Having a feedback loop to constantly improve.

This has become superintelligence. Agentic work, which is kind of here. That’s what maybe some people have heard about: OpenClaw. Then you have something called a Hermes agent. These things are here, but they need to be trained. They need to be fed the right information and given the right guardrails. But it has begun, and I’m trying to go down that journey.

Isn’t that overwhelming to think of all these details, managing these agents, and making sure they’re not going rogue or getting confused by what every one of them is doing?

It’s overwhelmingly exciting, but not overwhelmingly bad, because this is the worst it’s going to be, and it’s mind-blowingly good. It’s overwhelming because it’s so amazing and so awesome. It’s garbage in, garbage out. I am the architect trying to create the blueprint on how to control these agents. To me, that’s incredibly exciting and incredibly amazing. To be a part of this time in history, it’s like that feeling when I dropped out of college and this thing called the internet was born in 2000.

I knew the world wasn’t going to be the same again. That same feeling came again in 2022 when I heard about ChatGPT. I created my first AI company in 2023. I said the world isn’t going to be the same again. I have the same feeling I had in 2000, but times 100. So to me, it’s overwhelming, but overwhelmingly exciting.

Yeah. So what does one do if they want to get, okay, let’s say it’s me. I use ChatGPT actively, but I’m not building AI agents. What would you recommend that I do? How do I even get started?

What is your pain point? Is it communication? Is it writing emails? Is it reporting? It kind of depends, right? You can customize it based on your pain points. Where are you spending your time, and where should you be spending your time?

Yeah. That’s a good question. I think the first question is, what should I even use it for?

I can give you some ideas. A handful of things I use it for, but not limited to. I can give you use cases that we do for other people. So to construction company, inbound and outbound calls. We never miss a phone call. We answer every single one. We qualify the lead. We seamlessly connect to a CRM. We know if it’s a new customer or an existing customer. If it’s an existing customer, we can look at their history. We can now have an intentional conversation through voice.

I can clone that. I can qualify them. I can book the appointment. I can put it on the salesperson’s calendar. I can receive a text message. I can read the message. I can set the salesperson up for success. I can then pull their address. I can then pull their demographics. I know their net income. I know their affinities, their interests, their hobbies. I know whether their house has a pool. I know the number of bedrooms and bathrooms. I know their credit score. I know their disposable income.

My layer of intention is going to be very different if I have all of this data to interact with that person, either through a voice agent, an AI agent through SMS, through email, through voice, or I can pass that information to the salesperson so they know what they’re walking into. They know the opportunity. So we have lead scoring. We have prioritization.

That's one thing we could do: taking over your appointment setting and lead qualification.
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Then we can create reporting.

Then we can create trend forecasting. We can turn your business into a mathematical equation. We know 10 leads equals 3 appointments, equals 2 shows, equals 1 person who shows up, average ticket $10,000. We know that formula. Then we say, “Well, we need to feed it more.” The math equation is 10 equals $10,000. Whatever that math equation is, that’s the position I want to be in. I want to make data-driven decisions. So AI is an accelerator to achieve that.

What’s at the top of the funnel? Is it advertising?

Yeah. It could be Facebook Ads. Google Ads. SEO. It kind of depends. Do you want expensive and fast, or do you want cheap and slow? Expensive and fast. When I say expensive, I mean cost per acquisition and cost per visibility. That’s going to be Google Ads, Facebook Ads, LinkedIn, TikTok—anything where you’re buying media. That’s going to be expensive because you have to pay on a per-click basis or a per-impression basis. The cheap and slow is going to be something like SEO.

Do the work now to feel the impact later. It’s signal building. You don’t have to pay on a per-click basis. You don’t have to pay on a per-impression basis. But you have to build signals. Those signals cost money. You have to do the work, but it’s not going to happen overnight. You do the work now to feel it later. It’s an investment. So ideally, you do both. You take a blended cost per acquisition because your SEO channels almost 99% of the time are going to have the lowest cost per acquisition. But speed is going to come from Facebook Ads and Google Ads. So you take the best of both worlds with a blended cost per acquisition.

Is the formula the same for business-to-consumer and business-to-business companies, or is it different?

Yeah. The algorithm doesn’t change. The algorithm is the algorithm. The messaging is different, but it’s the same across the board. The concepts are the same. There are some things, like in medical. Google specifically has something called YMYL—Your Money or Your Life. That’s going to be finance businesses, payday loans, and medical. Those things have a high impact on your life.

So they may have a little more scrutiny, and it might be harder to build trust and validation because of the category you’re in. In that aspect, yeah, the formula is a little bit different. But the activities you engage in are the same. You need to build content. You need to build your brand. You need to build links. You need to optimize your website. You need to create on social media. It’s all the same.

Yeah. Fascinating. So who is the ideal client that you would like to respond to this podcast?

Man, I get asked that, and I’m having more difficulty because I have a lot of companies in my portfolio, right? I have, as of now, about seven companies. I’d say companies that want to automate. Why do you want to automate? The first step of that is maybe building intelligence—business intelligence. You can’t improve what you can’t measure. What if we build a system where maybe you take two steps back to take 10 steps forward?

The two steps back is building business intelligence through AI-driven systems to have segmentation and attribution on exactly what’s happening. How many leads are you getting? Where are they coming from? What is your workflow? Create the math equation. Now we have a measurement. We have a benchmark. Now we can build custom AI agents to say, “This is what we need to focus on first.” So we have our foundational layer, our source of truth.

Maybe that’s a good first step, so you’re not doing a spray and pray. You can say, “Now I know what I need to do. Now I know where my problems are.” Let’s remove the emotion of, “I think.” It now becomes, “I know this is a problem.” Now let’s zoom in and say, “Well, how do we solve this problem?” Are leads the problem? Or is it connecting to the leads? Is it showing up to the appointment? Is it closing the deal? Are we closing deals, but the average ticket is low?

If we close one deal, is it upselling to a second deal? What is the one-year value? Lifetime value? First transaction value? If we don’t know that, then how do we create a math equation of success? How do we know what bucket we need to feed? How do we know where the problem is or isn’t? If we do know where it is, then we can say, “Let’s build a second AI agent.” How do we augment and enhance maybe lead-to-connection rate? Let’s build an SMS agent.

A voice agent. An outbound agent. Let’s build nurture and upsell. Let’s follow up in perpetuity, forever. Let’s tackle that first because we have clear, data-driven insights showing this is a problem. I would say people who want clarity on where their problem is, or maybe they know where their problems are. Then that could be a starting point. So it’s hard for me to answer because I’ve got my hands in so many different buckets.

I’m top of funnel. I’m middle of funnel. I’m bottom of the funnel. I’m top of funnel. Introduction. Brand. Product or service. Google Ads. Facebook Ads. SEO. GEO. I’m middle of funnel. Turning visitors into customers. That’s follow-up AI systems. That’s operational efficiencies. That’s touchpoints. That’s nurturing. I’m bottom of funnel. I’m business intelligence. Segmentation. Attribution. I can help with all stages. I just need to talk to businesses. Businesses that want to grow and generate more revenue. That’s my audience.

Love it. Love it. So if you have a business that wants to grow and generate more revenue, then make sure you check out Brian Hong on LinkedIn. Where else should people go if they want to learn about your companies?

Yeah. I’ve got Brian Hong Digital on Instagram. I’m trying to build my own personal brand. I’m about to relaunch some videos again. I’ve been busy with another acquisition of another marketing agency. I’d say check out the socials or send me an email through Flowbots.ai or InfinTech Design.

Okay. Sounds good. So check out Brian. I mean, that’s pretty amazing. The complexity that you’re managing. Not just the number of companies. The number of investee companies you’re in. The products you’re building. The conferences. It’s kind of mind-boggling how you’re managing that complexity. But I guess you have a couple hundred AI agents at your service. If you’d like to learn more and explore Brian’s products, go to his LinkedIn page.

Then you can connect to his different companies from there. If you enjoyed this conversation, make sure you stay tuned because every week I bring a couple of amazing entrepreneurs like Brian who will open your eyes to the opportunities ahead of you. So thanks, Brian, for sharing your knowledge and insights. Thanks for listening.

Thanks, Steve. Appreciate it.

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Build AI Revenue Engines with Brian Hong

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