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In episode #35, I address a nuance of the CAC Payback Period metric. It’s one of my favorite metrics and requires three inputs.

- What is CAC Payback Period

- What are the three inputs to the formula

- What does gross margin adjusted mean

Download my CAC Payback template at this link: https://www.thesaasacademy.com/pl/2147762344

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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What Do You Mean by a Gross Margin Adjusted CAC Payback?

SaaS Metrics School

What Do You Mean by a Gross Margin Adjusted CAC Payback?