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Oklahoma University strength coach Joe Pedulla is back on Coach 'Em Up, and he's not holding back. He digs into VBT, identity-based branding, in-season periodization, and why your athletes might be getting slower because of how you're training them. Plus Joe drops some of the most quotable lines in Coach Em Up history.

He opens up about coaching female athletes at OU and how it completely reshaped his character — patience, temperance, the whole deal. He also breaks down why personal brands that win aren't selling information — they're selling identity, feeling, and community. If you coach and you're trying to build something online, this section alone is worth the full episode.

On the training side, Joe goes deep on Velocity-Based Training. He explains the difference between effort and exertion, breaks down minimal voluntary thresholds for squats, bench, deadlifts, and more, and explains exactly why letting your athletes train at high exertion levels converts fast-twitch Type 2X fibers to Type 2A. He also covers his king metrics — Propulsive Net Impulse and Peak Relative Propulsive Power — and why usable strength is the only strength that matters.

Throw in Daily Undulating Periodization for in-season, a critique of program hopping, audience Q&A, and a hilarious urinal story involving Joe Girardi, and we've got a great episode on our hands!

Produced by

Q6 Media

https://q6.media

00:00:00 - Introduction

00:02:30 - Coaching Female Athletes & Life Transitions

00:07:33 - Personal Brands Sell Identity, Not Information

00:12:13 - Time Management, Capacity & Business Systems

00:19:33 - Mentorship & Belief Systems

00:25:44 - Evaluating New Training Methods & Volume Load

00:30:47 - Velocity-Based Training

00:39:03 - Velocity Loss & Fast-Twitch Fiber Conversion

00:43:36 - In-Season Training & Daily Undulating Periodization

00:50:08 - Usable Strength & King Metrics

00:53:10 - Stop Program Hopping

01:00:40 - Q&A: Dictator Mode, Social Media & Elbow Issues

01:04:09 - Pro vs. College Coaching & Building an Online Brand

01:09:02 - Faith, Introspection & Business Foundations

01:11:07 - The Coach's Frame

01:14:15 - What's Next for Joe Pedulla

01:17:36 - Three Things, Rant & Rave

01:24:53 - Resisted Sprints & Submax Training

01:28:12 - Urinal Advice

#CoachEmUp #StrengthCoach #VelocityBasedTraining #JoePadulla #StrengthAndConditioning #AthleticPerformance #SportScience #OnlineCoaching #PodcastForCoaches #Podcast

Velocity Based Training, College Athletics & Identity-based Branding with JOE PEDULLA | Ep. 121

Coach Em Up Podcast

Velocity Based Training, College Athletics & Identity-based Branding with JOE PEDULLA | Ep. 121