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Most brands treat unauthorized sellers and copycats as a cost of doing business. Mario Simonyan treats them as your biggest untapped revenue source.

Mario is a former Amazon seller turned brand protection attorney. He started selling kitchenware and artificial turf doormats out of his driveway during law school, got ripped off, and discovered that not a single attorney he called understood how marketplaces actually work. So he built the firm he wished he'd had.

In this episode he breaks down how one eight-figure fitness brand walked away from 1.5M a year on Amazon after attorneys and enforcement agencies failed them, and how his team got them back to 95% control of their listings. He explains why cease and desist letters get burned in people's fireplaces, why sellers fear account suspension far more than lawsuits, and the three-pillar approach his firm uses to get marketplaces to do the enforcing.

He also goes into the dark side: the seller who allegedly flew a duffel bag of cash to Costa Rica to bribe an Amazon employee, the competitor who planted the word cocaine in a rival's backend keywords to trigger an automatic ban, and the copycat running a cloned website doing a million dollars a month off someone else's brand.

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What you'll learn:

Why 15 to 25% of your revenue may be leaking to sellers you've never heard of
The trademark material difference argument that removes sellers moving genuine product
The three pillars: IP, marketplace policy, and regulatory compliance, and why using only one is why most enforcement fails
Why an unauthorized seller priced higher than you is still an emergency
How brand protection raises your multiple when you sell the business

Who this is for: Brand owners and operators doing 5M or more who sell on Amazon, Walmart, or any marketplace with a shared buy box.

What to steal: The 500% ROI framing, the material difference memorandum, and the free brand audit at esqgo.com to see what you're actually losing.

Timestamps:

0:00 Intro

0:53 How unauthorized sellers steal 15–25% of revenue

4:09 The Amazon strategy that actually removes unauthorized sellers

11:56 Why brand protection is a revenue driver, not a cost

17:47 The 3-pillar framework for Amazon brand protection

31:02 How to find marketplace revenue leakage

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Bonus: How One Brand Recovered $1.5M in Amazon Sales From Unauthorized Sellers

DTC Podcast

Bonus: How One Brand Recovered $1.5M in Amazon Sales From Unauthorized Sellers