Southeast Asian cross-border e-commerce requires a shift from traditional warehousing to tech-driven, digital factory-style operations. Long Liangyu, CEO of Yuancang, emphasizes that scaling in this market depends on self-developed systems like OMS, WMS, and TMS, which enable high inventory accuracy and efficient order fulfillment. By prioritizing strict compliance and selecting for high-quality, long-term partners, Yuancang avoids the regulatory risks and operational pitfalls common in the industry. The company maintains a consistent investment in technical talent even during cash-flow constraints, viewing technology as the primary engine for sustainable growth. As the Southeast Asian market matures, the transition toward local fulfillment necessitates a standardized, data-driven infrastructure capable of navigating the fragmented policies and logistics landscapes across the region.
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