#534 - Prime Day Winners, New Seller Security & Review Policy Changes | Weekly Buzz 7/2/26

Prime Day 2024 generated $26.4 billion in U.S. online sales, marking a 9% year-over-year increase despite a decline in average order value as consumers shifted toward essential, lower-priced items. Amazon is enhancing Seller Central security by mandating Passkeys to combat phishing and unauthorized account access. Meanwhile, TikTok Shop has implemented stricter review policies, banning incentivized feedback and introducing a negative review rate metric to ensure platform integrity. Sellers must also prepare for new Amazon Business requirements, which mandate a 90% on-time delivery rate for business customers by September 30th to avoid listing removal. Additionally, leveraging cross-platform data from TikTok Shop via Helium 10 tools provides new opportunities for analyzing consumer sentiment and optimizing keyword strategies in an increasingly mature and competitive e-commerce landscape.