On today’s Cannes Miniseries Podcast, we discuss Incremental ROAS, or iROAS, and unpack the problem it was designed to solve and what advertisers should be doing to evaluate performance. Recorded from the EMARKETER studio at the Cannes Lions International Festival of Creativity, EMARKETER Vice President and Principal Analyst, Sarah Marzano, welcomes Liz Roche, Vice President, Measurement and Media, from Albertsons Media Collective to the discussion.

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Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS

Behind the Numbers: an EMARKETER Podcast

Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS