On today's podcast episode, we discuss the scale of the World Cup, how many people in the US will engage with the event, whether the World Cup will spark a surge in sports tourism among Americans, and the best ways for brands to capture fans' attention during the tournament (and other major events).

Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasting Oscar Orozco, and Senior Forecasting Analyst Drew Spink. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

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Winning the World Cup: Capturing Fans at the World's Biggest Event | In the Game

Behind the Numbers: an EMARKETER Podcast

Winning the World Cup: Capturing Fans at the World's Biggest Event | In the Game