Sustainable fashion brand Reformation filed to IPO... thanks to the Gilmore Girls Strategy.

America’s biggest events week of all time begins today… to avoid surge pricing, play chicken.

The big winner of the Cannes Advertising Festival… is Kevin Durant’s loooong basketball legs.

Plus, the wild new shopping trend in Korea?… “Dopamine websites” where you pretend to buy things.

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Seattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-tickets

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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

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👗 “Gilmore Girl Inc.” — Reformation’s IPO listing. America’s game-of-chicken travel. Kevin Durant’s Cannes ad. +Pretend Websites

The Best One Yet

👗 “Gilmore Girl Inc.” — Reformation’s IPO listing. America’s game-of-chicken travel. Kevin Durant’s Cannes ad. +Pretend Websites