On this episode of the EMARKETER Cannes Podcast Miniseries, we explore brand partnerships, retail data, and what it takes for retailers and brands to build more accountable, sustainable long-term growth together.

Sarah Marzano, Vice President and Principal Analyst at EMARKETER, sits down with Christine Foster, Group Vice President, Commercial Strategy and Operations at Kroger Precision Marketing, for a conversation recorded at the Cannes Lions International Festival of Creativity.

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Cannes Lion 2026 Coverage Center: https://www.emarketer.com/learningcenter/toolkits/cannes-lions-2026/

For a transcript of this episode click here: https://www.emarketer.com/content/podcast-kroger-precision-marketing-discusses-how-marketers-rethinking-brand-growth-strategies

© 2026 EMARKETER

Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚data science, and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store. https://bit.ly/4eF3a8U

Kroger Precision Marketing Discusses How Marketers Are Rethinking Brand Growth Strategies

Behind the Numbers: an EMARKETER Podcast

Kroger Precision Marketing Discusses How Marketers Are Rethinking Brand Growth Strategies