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25 Jun 2026
31m

How to balance a two-sided marketplace, with Care.com CEO Brad Wilson

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Masters of Scale

Caregiving represents a critical, fragmented infrastructure challenge that requires a shift toward integrated, flexible solutions for families. As the CEO of Care.com, Brad Wilson emphasizes that the future of work hinges on supporting employees through comprehensive care benefits, including backup care and concierge services, which directly correlate with higher employee loyalty and reduced burnout. The platform is currently undergoing a major technological transformation, replacing outdated infrastructure with AI-driven tools to streamline matching and improve responsiveness in a two-sided marketplace. Beyond consumer-facing services, the mission involves advocating for policy changes and enterprise-level subsidies to alleviate the financial burden of care. By consolidating diverse care needs—from childcare to senior and pet care—into a unified, efficient platform, the organization aims to simplify the complex "calendar Tetris" families face while ensuring fair wages for caregivers.

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