$300m in year two. The controversy came free, with David Protein’s Peter Rahal

David, a protein bar company founded by Peter Rahal, has achieved rapid market success, reaching $300 million in revenue within two years through a focus on high-protein, low-calorie formulations. The brand utilizes EPG, a modified triglyceride fat that resists digestion, to provide texture without caloric density. Despite facing legal challenges regarding ingredient access and labeling, as well as scrutiny over a former chief science officer’s ties to Jeffrey Epstein, the company maintains momentum by leveraging direct-to-consumer strategies and social media engagement. Rahal attributes this growth to a disciplined, "first principles" approach to product design and a controversial marketing philosophy that frames protein as a masculine macronutrient. By vertically integrating the supply chain for its proprietary ingredients, David continues to scale its retail presence while expanding into new categories like high-protein ice cream.