Warehouse automation is not about building the flashiest robot.

It is about solving the right problem at scale.

In this episode of Automated, Brian Heater speaks with Rick Faulk, CEO of Locus Robotics, about what it really takes to deploy robots inside working warehouses and why the future of physical AI may look very different from the humanoid hype cycle.

Rick explains how Locus grew out of a major logistics problem. Quiet Logistics had been using Kiva robots before Amazon acquired Kiva and took the product off the market. Instead of returning to a manual operation, the team started building its own robotics solution inside the warehouse.

That origin story shaped the company’s entire approach. Rick says many robotics companies fail because they start with the robot instead of the customer’s problem. Locus was different because it was built inside the environment it was trying to automate.

Brian and Rick also discuss why fixed automation can be limiting in warehouses with seasonal peaks, shifting demand, labor shortages, and changing order volume. Rick explains why flexible systems, Robots-as-a-Service, and scalable deployments matter when operators need to handle holiday surges, back-to-school volume, and unpredictable demand.

The conversation digs into one of the biggest topics in robotics right now: humanoids. Rick says humanoids may eventually play a role, but purpose-built warehouse robots have a clearer path to ROI today. In his view, the winning systems are not trying to fold laundry, make burgers, and work in a warehouse. They are designed to do one important job extremely well.

They also get into Locus’s real-world data advantage. Rick says Locus has completed more than seven billion picks and is now doing around 150 picks per second. Every pick becomes part of a data flywheel that helps robots move more safely, respond to warehouse conditions, and improve productivity.

Rick also breaks down Locus Array, the company’s autonomous Robots-to-Goods system. He explains why mobile manipulation is so difficult, why picking in a warehouse is much harder than it looks, and why Array is designed as a practical physical AI system for fulfillment.

Finally, Brian and Rick discuss what automation means for warehouse workers, why robotics can create higher-value roles inside facilities, and how companies can compete in a logistics world shaped by Amazon-level expectations.