The World Cup is the super bowl of male grooming… and Lionel Messi is leaning into it.

Amazon Prime Day begins tomorrow… here’s how to not get tricked by faux-deals.

Blackstone acquired a spa in Napa Valley… because there’s AI data on the massage table.

Plus, dinosaur leather is here… who wants to buy the world’s first T-Rex Handbag?

Tryout to become the TBOY social editor for Instagram:

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Grab your Tickets to the IPO Tour: Our In-Person Offering

San Francisco 9/23: https://www.ticketmaster.com/event/1C0064AFB5F688BD

Boston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhup

Seattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-tickets

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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

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🧔🏻 “The Beard Cup” — World Cup man-fluencing. Prime Day trick-or-treat. Napa’s AI Spa. + T-Rex Handbags

The Best One Yet

🧔🏻 “The Beard Cup” — World Cup man-fluencing. Prime Day trick-or-treat. Napa’s AI Spa. + T-Rex Handbags