Full episode transcript here: www.unusual.vc/post/sprigs-product-market-fit-journey

Sprig is an AI-powered product feedback platform; it helps teams run in-product surveys and session replays with AI native analysis to help them build better products. Last valued at $330M, Sprig has hundreds of the largest and fastest growing tech companies as customers, including Notion, Figma, PayPal, Webflow, and Dropbox.

In this episode, Sandhya Hegde chats with Ryan Glasgow, the founder and CEO of Sprig.

Join us as we discuss:

01:13 Sprig’s origin story

05:26 Evolution of user feedback platforms

09:26 Building Sprig’s early team

12:37 Validating Sprig’s product hypothesis

15:37 Building relationships with early design partners

19:15 Iterating to MVP

23:19 Ryan’s approach to founder selling

29:11 Sprig’s early AI strategy

33:36 Sprig AI strategy post-ChatGPT

35:37 Ryan’s evolution as CEO

Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc and

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Ryan Glasgow is the founder and CEO of Sprig.

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

Further reading from Unusual Ventures:

Defining your ideal customer profile (ICP)

Working with design partners

Validating your early product hypothesis

Sprig’s Ryan Glasgow on AI-powered product feedback

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

Sprig’s Ryan Glasgow on AI-powered product feedback