In today’s podcast episode, we discuss the most interesting conversations we expect to hear at Cannes this year: how brands can stay true to their values while operating at a global scale, why marketers should stop advertising and start entertaining, and why you should (perhaps) stop listening to the customer in order to build a brand that lasts forever.

Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

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Cannes 2026: What Everyone Is Talking About | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

Cannes 2026: What Everyone Is Talking About | Behind the Numbers