Justin Moore (Creator Wizard) joins Matt and Kolby to talk about how Sponsor Games lost ~$10K in year two but still turned a profit, why 22% of his challenge attendees upgrade to VIP every single time, the great event food debate, and how to find your real ICP with a book funnel.

Timestamps:

00:00 Intro
00:26 Sponsor Games Year Two: A $10K Loss and a Reality Show
03:50 How the Mastermind Offer Made It Profitable
04:15 Marketing a Novel Event With No Speakers
05:56 Changing the Date and Venue for Year Three
09:30 Should the Event Go on Tour?
11:50 Pre-Selling 20% of Next Year's Tickets
12:09 Ryan Deiss's 3 Types of Events
16:15 The Halo Effect of Hosting an Event
22:56 The Great Event Food Debate
26:14 Do You Actually Need a VIP Tier?
30:16 Inside the 10K Brand Deal Challenge
36:09 The Partner Challenge That Flopped
42:00 Book Funnels and Finding Your Real ICP
50:07 The Case for Focus Over Shiny Objects
51:42 Where to Find Justin

📌 Resources:

Sponsor Games
Sponsor Magnet

🔗 Connect with Justin:

LinkedIn
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Monetization Brainstorm with Justin Moore - Events, Paid Challenges, Books, Best Funnels For Creators, and More

New Media

Monetization Brainstorm with Justin Moore - Events, Paid Challenges, Books, Best Funnels For Creators, and More