Matt Paulson (MarketBeat) joins Matt and Kolby to talk about the SMS playbook that's now 25% of MarketBeat's revenue, why he pays Twilio $400K a month to make it work, and the case for treating digital media as a depreciating asset he'll shut down at 65 rather than sell.

Timestamps:

00:00 Intro
03:30 SMS Is The New Email
06:00 SMS Is Now 25% Of MarketBeat's Revenue ($1.5M+/Month)
10:00 Promoting Advertiser Offers Over Your Own
13:30 $100 Paid Webinars That Sell $2,500/Month Coaching
14:30 SMS Sunsetting, Short Codes, And Deliverability
17:00 Confirming Phone Numbers To Avoid TCPA Lawsuits
19:00 SMS Tech Stack And Twilio's $400K/Month Bills
23:00 Why Newsletters Are Still Worth It (Gmail's March 20 Change)
28:00 Multi-Channel: Spending $500K/Month On Meta Ads
33:00 The Co-Reg Wars: IMS vs AfterOffers
35:00 Every Tech Company Will Eventually Buy A Media Company
38:00 Why MarketBeat Won't Be Sold Or Acquired
41:00 Beehiiv, Substack, And ESP Feature Bloat
46:00 Marketers Matt Watches: Hormozi, Sanchez, Deiss
50:00 Where to Find Matt Paulson

📌 Resources:

🔗 Connect with Matt Paulson:

Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.

This Guy Makes $1,500,000 PER MONTH From Texting

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This Guy Makes $1,500,000 PER MONTH From Texting