On today’s podcast episode, we discuss how technology has changed the way Rainbow's customers research, compare, and ultimately make purchasing decisions; what the retailer has learned about serving customers that higher-end, luxury, and mainstream retailers could benefit from; and why "every AI experiment designed to replace a person failed, while every experiment designed to make a talented person better succeeded."

Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Zak Stambor, and David Cost, Chief Digital Officer at Rainbow Apparel.

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What Every Retailer Can Learn from the Value Apparel Shopper with Rainbow Apparel | Reimagining Retail

Behind the Numbers: an EMARKETER Podcast

What Every Retailer Can Learn from the Value Apparel Shopper with Rainbow Apparel | Reimagining Retail