Most people think pet waste removal is a side hustle. Erica Krupin built a real business around it.

In this episode, John Wilson sits down with Erica Krupin, founder of Kroopin's Poopin' Scoopin', to break down the surprisingly scalable world of pet waste removal. From starting with a bucket, rake, and a 2007 Chevy Cobalt to building a recurring-revenue service business with hundreds of customers, Erica shares the hard lessons behind growth, leadership, hiring, marketing, and surviving a year that nearly put her out of business.

They dive into customer acquisition, churn, pricing, recurring revenue, sales systems, and why answering the phone may be the highest ROI activity in your company. Along the way, they uncover lessons that apply far beyond poop scooping—from financial discipline and resilience to building systems that can scale.

What you'll learn:
→ How Erica built a pet waste removal company from a side hustle into a six-figure business
→ Why 2024 nearly broke the business—and what fueled the comeback
→ The economics of recurring revenue in the poop scooping industry
→ How spring rush can double a company's size in just a few weeks
→ The hiring, training, and retention challenges of running a service business
→ Why missed phone calls were costing thousands in lost revenue

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🔗 CONNECT
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John Wilson → https://www.linkedin.com/in/johnbwilson1/

Erica Krupin → @KroopinsPoopinScoopin

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💰 SPONSORS
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

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