Block Out by Grand Games is scaling to $300K/day — and it doesn't even have an Android version yet. It's about to become Grand Games' biggest title, overtaking Magic Sword, and the whole thing is a masterclass in perfect execution over original innovation.

Matej Lančarič, Jakub Remiar, and Felix Braberg break down Block Out, the deterministic sort puzzler that's quietly become one of the most aggressive scalers in mobile. The conversation covers how Block Out's iteration is now out-earning the game it borrowed from (Color Block Jam), the level-design difference that makes it more casual and more approachable, the UA upgrade that Jakub estimates at 500%+ over Grand's earlier games, the iOS-only / US-only / single-AppLovin-campaign soft launch playbook (the same one Pixel Flow used), the blended-ROAS interstitial strategy driving 32-36% ad revenue, and the 1,000+ creatives and 260 playables now powering the scale. Plus the bigger Grand Games story: a $70M raise, $105M+ total funding, and a template machine that takes proven concepts and executes them better than anyone.

The thesis, straight from the episode: Grand Games doesn't do giant innovation. They do perfect execution.

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⏱️ TIMESTAMPS

00:00 the 500% UA upgrade

03:50 The numbers — $300K/day, 140K downloads/day, iOS only

06:40 The Grand Games template — perfect execution, not innovation

10:25 What a deterministic sort puzzler actually is

13:25 Block Out vs Color Block Jam — the level design difference

20:50 The soft launch playbook — one AppLovin campaign, US only

21:45 The ad question — blended ROAS and 32-36% ad revenue

26:30 The UA breakdown — Mintegral, 1,000 creatives, 260 playables--------------------------------------

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SA

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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💰 Block Out by Grand Games: $300K/Day on iOS Alone & It's About to Overtake Magic Sort

two &amp; a half gamers

💰 Block Out by Grand Games: $300K/Day on iOS Alone & It's About to Overtake Magic Sort

two & a half gamers