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Many business owners are chasing the wrong metrics on social media. Alex pulled 3 billion impressions and 4.5 million new subscribers in 12 months, not by chasing views, but by obsessing over the right viewers. In this episode, he reveals the vanity metrics trap, why interest media is the game now, and the volume math that separates winners from losers.

In this episode

00:00 Raw vs. curated social media content

01:29 How volume creates influence

02:45 The shift from social media to interest media

04:41 Leveraging IRL feedback in content creation

05:40 Understanding your real market size

More Value:

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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

How to Monetize an Audience Without Selling Out | Ep 972

The Game with Alex Hormozi

How to Monetize an Audience Without Selling Out | Ep 972