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Cory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt. In this episode, Alex diagnoses exactly what's holding the business back, from mispriced services to a leaking funnel, and offers a systematic game plan to scale. One year later, Cory has scaled from $1.25M to $2.5M, nearly doubled lead flow, and is eyeing a second location.

In this episode

00:00 A review of Cory’s HVAC business

04:37 Game plan and Cory’s position on the roadmap

06:21 Pricing strategy: Increasing prices for higher profits

09:27 Ads and landing page optimization

16:02 Reactivation emails campaigns and angles

21:01 Cross-platform retargeting and email sequences

24:00 Affiliate program strategy

30:28 Recap of the full action plan

34:18 One-year results

More Value:

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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Watch This If You Own a Service Business | Ep 971

The Game with Alex Hormozi

Watch This If You Own a Service Business | Ep 971