In this episode, Adam talks with Norman Stiles, for 20 years the Head Writer on Sesame Street, about the pioneering pairing of entertainers and educators that changed the educational life of a generation. And how success lay in a very simple ambition that has fascinating implications for us all. Sesame Street made something possible that people thought couldn’t be done. What can it teach us about the audiences we want to really engage?

Watch the classic Sesame Street scenes that Norman refers to during the conversation:

Grover really wants us to learn near and far
Ernie answers the Count's telephone
Telly tries to help Elmo get over his fear of clowns
Big Bird learns about 'just because' and says goodbye to Mr Hooper

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Episode 4: The secret of Elmo’s success (with Norman Stiles)

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Episode 4: The secret of Elmo’s success (with Norman Stiles)