Returning guest Yash Chavan, Founder and CEO of SARAL, joins Ramon Vela to announce the launch of SATHI (mysathi.io) — a new affiliate marketing platform designed to eliminate the fraud, attribution failures, and operational chaos that quietly kill brand affiliate programs.

* The recruitment treadmill is real. Last-click attribution ignores every affiliate who nurtured and introduced customers — leaving top performers uncompensated and brands stuck constantly recruiting replacements.

* Multi-touch + cookie-less tracking. SATHI reveals the full customer journey across every affiliate touchpoint and tracks performance even on Safari, Brave, and ad-blocked browsers — future-proofed for a cookie-less world.

* AI-powered fraud detection. Click farms, self-referrals, leaked discount codes — SATHI's AI flags it all automatically, working alongside Shopify's fraud engine so brands can act in one click.

* Small but lethal programs win. SATHI is built for quality over quantity — rewarding top performers, running automated incentive challenges, and purging low performers with ease.

* A focused tool for every stage. Whether launching a first affiliate program or fixing a broken one, SATHI is the streamlined companion app brands need — without the full weight of an influencer platform.

Listen to this episode to hear why the affiliate marketing channel has so much untapped potential — and how SATHI is built to finally unlock it. Visit mysathi.io and use code RAMON for a free trial.

For more on SATHI, visit: https://www.mysathi.io/

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Today's Sponsors:

Saral - The Influencer OS: https://www.getsaral.com/demo

SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

SATHI - Affiliate marketing is broken, Yash Chavan built the fix

The Story of a Brand Show

SATHI - Affiliate marketing is broken, Yash Chavan built the fix