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In this episode, I break down how I transitioned from running a 40-person firm to helping other accounting firms, and why there’s a massive opportunity right now for accountants to step into education, AI, and advisory roles. I share a practical framework for starting, including how to stay independent, build an audience, and structure your value ladder. Then I walk through a teardown of a $50M accounting firm, highlighting pricing, tech stack, and org structure issues. We close with a mailbag covering acquisitions, scaling CFO services, proposals, client pruning, delegation, and tools.

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// Chapters:
00:00 - Why accountants should help accountants
02:00 - From firm owner to educator
09:30 - Building an accounting education business
15:40 - Email lists, niche, and positioning
22:00 - $50M firm teardown (pricing, tech, structure)
36:00 - Org structure beyond partner model
41:30 - Mailbag: scaling, clients, and pricing
57:00 - Tools and final takeaways

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599 How To Become An Accounting Firm Thought Leader [And why our industry needs you]

Jason On Firms Podcast

599 How To Become An Accounting Firm Thought Leader [And why our industry needs you]