Amazon Is Rewriting Your Listings Without Asking. Here's How to Stop It.

Amazon's Project Starfish, an AI initiative aimed at optimizing product information, is scraping brand websites and rewriting listings, affecting numerous sellers. The AI prioritizes brand registry content but fills gaps with scraped data, potentially overriding accurate information. This has led to issues like prohibited health claims in auto-generated content, brands being locked out of editing their listings, and variations being split. To combat this, sellers are advised to activate BrandCatalogLock, fill all back-end fields, monitor listings for changes, audit brand websites, and promptly respond to notification emails. The key is to provide complete and consistent listing data to prevent Amazon's AI from making unwanted alterations.