Scaling a company is hard. Changing behavior is harder—and that's exactly what this business is doing.

In this episode of The Story of a Brand, host Rose Hamilton, CEO of Compass Rose Ventures, sits down with Joe Spector, Founder and CEO of Dutch Pet, Inc., for a fascinating conversation about building not just a company—but a completely new consumer behavior.

Joe had already built a billion-dollar company with Hims. But instead of staying, he chose to start over—this time in pet healthcare. What he's building with Dutch isn't just scale—it's a shift in how pet parents access care, think about affordability, and engage with veterinarians.

Key moments from the episode include:

* Why applying a proven model from another industry can fail—and how pet healthcare requires entirely different economics and thinking

* How separating membership from product pricing unlocked growth after an early failed launch

* Why consumer insights and constant feedback loops are core to building and scaling the business

* How Dutch is tackling a massive problem: millions of pets delaying care due to affordability

* Why the real challenge isn't conversion—it's education, awareness, and shifting behavior at scale

This episode goes beyond growth tactics. It's a deep look at what it takes to build something that requires people to think differently—and why those are often the hardest, but most impactful, businesses to scale.

Join us in listening to the episode and hear how Joe Spector is reshaping pet healthcare—and what it really takes to build a company that changes behavior, not just markets.

For more on Dutch Pet, Inc. visit: https://www.dutch.com/

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Dutch Pet, Inc. - Why Pet Healthcare Is Broken and How Dutch is Rebuilding it

The Story of a Brand Show

Dutch Pet, Inc. - Why Pet Healthcare Is Broken and How Dutch is Rebuilding it