#62: The Exact AI Prompt Donald Miller Uses to Rewrite Flat Copy

Effective marketing requires inviting customers into a story where they are the hero and the business acts as the guide, rather than simply reciting company history. Human brains are survival machines that naturally disengage from irrelevant information but remain locked into narratives that promise survival or success. To leverage this, use AI to restructure copy by following a seven-step framework: define the problem, agitate it with emotional stakes, state a clear thesis, position the product as the solution, outline the consequences of inaction, provide a specific call to action, and illustrate the final positive outcome. This narrative approach reduces cognitive load and ensures potential customers recognize the value of the product immediately. By focusing on how a product helps the customer win the day, businesses can transform landing pages, keynotes, and product descriptions into compelling, high-converting assets.