On today’s podcast episode, we discuss why Gap is introducing a Chief Entertainment Officer, whether this is a bold, transformational move or a distraction from retail fundamentals, and how success should be measured 12 months from now. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.

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Does Every Retailer Need a Chief Entertainment Officer (Like GAP)? | Reimagining Retail

Behind the Numbers: an EMARKETER Podcast

Does Every Retailer Need a Chief Entertainment Officer (Like GAP)? | Reimagining Retail