AI game creatives just made another massive leap. In this episode, we break down 127 new creatives across Dark War, Top Heroes, Township and more and the quality jump in just one month is honestly insane.

We’re talking:

• Full anime-quality world model sequences

• AI influencers everywhere (grandmas, gamers, street interviews)

• 50+ completely different “games” promoted under one title

• Movie-level 4X fantasy ads

• Hyper-niche creative strategy instead of broad targeting

This is not an incremental improvement. This is a structural shift in how UA works. If you run paid UA, creative production, or mobile marketing… this episode is mandatory.

👇 Drop your hottest AI take in the comments. WE CAN'T WAIT!

Key Takeaway

The creative strategy is shifting from “broad appeal” to “own every niche.”

AI now allows studios to generate dozens of fully different game fantasies — and scale them all at once.

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For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 – The AI quality jump in 30 days

01:20 – 127 creatives this week (yes, seriously)

03:25 – King Shot & localization with AI

06:45 – AI influencers take over UGC

09:50 – Cute overload & grandma trend

12:10 – Stitching vs realism: does it even matter?

14:30 – Dark War’s massive creative evolution

20:30 – Old vs new: 1 month difference

22:40 – The River team = top AI creative squad

27:00 – Township & AI story hooks

29:50 – Top Heroes goes nuclear (50+ concepts)

33:00 – “All niches” strategy explained

36:30 – Why this shouldn’t work… but does

39:10 – AI fantasy RPGs that look real

41:45 – What this means for UA teams

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

🤖 AI just leveled up AGAIN. We Tracked 127 AI Ads. The results are insane!

two &amp; a half gamers

🤖 AI just leveled up AGAIN. We Tracked 127 AI Ads. The results are insane!

two & a half gamers