17 Feb 2026
1h 21m

245. Jesse Itzler & Devon Levesque: On Life Design, The Misogi Ritual and Winning Routines

Podcast cover

The Ultimate Human with Gary Brecka

The podcast explores how to design one's life for adventure, newness, and intention, emphasizing that people lack systems, not time. Jesse Itzler introduces the Japanese ritual of "misogi," undertaking one year-defining challenge annually, and "Kevin's rule," planning mini-adventures every other month. He stresses the importance of surrounding oneself with youthful, energetic individuals and being a "yes and" person. Devon Levesque shares his five core values—family, health, community, freedom of time, and giving back—using them to filter opportunities. Both advocate for scheduling priorities first and incorporating silence and phone detoxes. Itzler recounts selling muffins to secure his first jet customer, highlighting the power of caring. The discussion culminates on defining success, emphasizing enthusiasm, attitude, and balancing financial and spiritual wealth.

Outlines

Part 1: Life Design, Rituals

Part 2: Values, Intentionality

Part 3: Business, Entrepreneurship

Part 4: Practical Steps, Simplification

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