Before you soft launch, check this. Or your data will lie. In this episode, Matej walks through a complete soft launch checklist covering tracking, attribution, monetization hygiene, pricing, live ops readiness, UA setup, and creatives.

This is not a full guide. The full guide is here: https://payhip.com/b/fJi9E

It’s everything that must work before you judge CPI, retention, or ROAS.

What Matej covers

• MMP & Firebase setup

• iOS ATT and conversion schemas

• Crash & ANR thresholds

• Revenue deduplication & fraud

• Ad mediation basics

• Geo pricing strategy

• Content & live ops readiness

• Store listings & creatives

Key takeaway:

If the setup is broken, nothing matters.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 — Why most soft launches fail

01:15 — The technical phase nobody skips (but should)

02:40 — MMP, Firebase, and key events

04:20 — iOS conversion schemas & ATT logic

05:50 — Crashes, ANRs, and store penalties

07:10 — Revenue deduplication mistakes

08:20 — Purchase validation & cheaters

09:30 — Ad mediation basics in soft launch

11:00 — Balancing ads vs retention

12:10 — Geo pricing and monetization power

13:30 — Content roadmap & live ops thinking

14:50 — UA readiness & campaign setup

16:00 — Store listings, ASO & keywords

17:20 — Creatives for soft launch (what NOT to fake)

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

The soft launch checklist everybody needs to follow by Matej Lancaric

two &amp; a half gamers

The soft launch checklist everybody needs to follow by Matej Lancaric

two & a half gamers