I've always believed that behind every meaningful brand is a deeply personal story, and my conversation with Marianna Sachse, founder of Jackalo, is a perfect example of that.

What stood out immediately was how her journey is rooted in gratitude, craft, and family—particularly the skills passed down from her mother and grandmother. That foundation shaped not only how Marianna sees clothing, but how she sees responsibility, longevity, and care across generations.

As we talked, it became clear that Jackalo isn't just about kids' clothing—it's about rethinking the entire system. From durability and timeless design to circularity and ease for parents, Marianna has intentionally built a brand that removes compromise.

She shared how her background in nonprofit communications, combined with her experience as a mother and maker, pushed her to solve a problem she saw firsthand: kids' clothes that don't last, don't get handed down, and too often end up in landfills.

In this episode, we discuss:

* How learning to sew, mend, and value craft across generations became the foundation of Jackalo

* Why kids' clothing is uniquely positioned for circular design and reuse

* The trade-up model that allows parents to return outgrown clothes for store credit or recycling

* How natural fibers, durability, and thoughtful design reduce waste and support kids' comfort

* Why making the sustainable choice easy is essential for busy families

Join me, Ramon Vela, in listening to the episode to hear how Marianna is building a product worth buying and a brand worth supporting—and how reimagining kids' clothing can make life easier for families while keeping clothes out of landfills.

For more on Jackalo, visit: https://hellojackalo.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don't forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

*

Today's Sponsors:

Saral - The Influencer OS: https://www.getsaral.com/demo

SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

Jackalo - Designing Clothes That Grow With Kids, Not Landfills

The Story of a Brand Show

Jackalo - Designing Clothes That Grow With Kids, Not Landfills