This is one of the most operationally revealing episodes we’ve recorded. This episode is not about short drama. Holywater isn’t competing with games or streaming platforms. They’re absorbing both.

What happens when games, short drama, AI, ads, and IP collide?

In this episode, we sit down with Bigdan Nesvit from Holywater to unpack how the next generation of mobile entertainment is being built.

Topics covered:

How interactive stories evolved into AI-generated shows

Why most revenue sits outside the App Store

How studios use short drama to test IP

Why ads don’t kill retention

How Holy Water ships 15,000 creatives per month

Why shows are built as marketing assets

How games and short drama will merge

This is one of the most operationally revealing episodes we’ve recorded. JAWS DROPPED!

Get our MERCH NOW: 25gamers.com/shop

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For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.

Our sponsor FastSpring:

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Special guest: Bogdan Nesvit

https://www.linkedin.com/in/bogdannesvit/

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

00:00 — epic intro

03:00 — From interactive stories to short drama

07:30 — Where the money really comes from

12:10 — Content quantity vs production economics

18:30 — AI-generated shows explained

24:10 — Ads, retention & monetization reality

31:00 — Creatives at insane scale (15k/month)

38:30 — Games × short drama convergence

46:10 — 2026 vision & what breaks next

54:30 — Final takeaways

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Please share feedback and comments - matej@lancaric.me

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Why short drama is beating games at Engagement & UA (Holywater's Bogdan Nesvit Explains)

two &amp; a half gamers

Why short drama is beating games at Engagement & UA (Holywater's Bogdan Nesvit Explains)

two & a half gamers