Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, one of the most awarded and effective creative advertising networks in the world. He served as President and CEO from 2004 to 2024 before stepping into his current role as Chairman. During his tenure, BBDO was named Network of the Year at Cannes Lions a record seven times and was crowned Network of the Decade in 2020.

Today, as Chairman of BBDO Worldwide and Chairman Emeritus of the Ad Council, Andrew is focused on mentoring the next generation of creative leaders and helping brands harness creativity for real business growth. In 2022, Andrew was inducted into the American Advertising Federation Hall of Fame. In 2025, he added a new chapter to his legacy as a bestselling author with his book “The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas.”

So tune in for a conversation with a leader who believes that creativity is not an occasional flash of inspiration but a way of operating inside any organization.

And from the entire team at the show, we wish you all a very Happy New Year!

---

Learn more, request a free pass, and register at iab.com/alm

Promo Code for $500 of ticket prices: ALMCMOPOD26

---

This week's episode is brought to you by Deloitte, TransUnion and the IAB.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Robertson (BBDO) | How to Power Up Your Organization

The CMO Podcast

Andrew Robertson (BBDO) | How to Power Up Your Organization