Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z

In this episode of The CMO Podcast, Jim Stengel interviews Joon Silverstein, CMO of Coach, about Coach's brand transformation, particularly its focus on attracting Gen Z and its commitment to sustainability through the Coachtopia sub-brand. Silverstein discusses the importance of courage, clarity, and unconventional thinking in driving growth, as well as the shift from retention to acquisition and the integration of purpose into the brand's operating system. She shares personal anecdotes about her career journey, the influence of her mentors, and the lessons she's learned about leadership, vulnerability, and the power of embracing imperfection. The conversation also explores Coach's approach to brand partnerships and the importance of listening to consumers to build a brand that resonates with their values and aspirations.