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In this episode of the DTC Podcast, we have Josip Begic, CEO and Co-Founder of Lebesgue, to answer the one question every DTC CEO asks: what’s actually working right now? With $4B in ad data and insights from 25,000+ brands, Henry AI cuts through the noise to pinpoint the exact levers that drive revenue up (or down).

Get started with Henri AI inside Lebesgue–plans start at $79/month.

This episode breaks down:

Why conversion tanked 25% after a "small" discount code tweak
How AI visibility (e.g. ChatGPT referrals) is becoming the new SEO
Where Meta's AI (Andromeda) really works—and where it doesn't
The biggest mistake DTCs are making with email segmentation
Why attribution models need game theory (yes, really)
If you’re a DTC founder scaling from $5M–20M, brand owner, growth lead, or a marketer who wants a smarter way to spot performance issues, this episode is a must listen.

Timestamps

00:00 Lebesgue’s AI approach to ecommerce analytics

02:05 Why better measurement changes marketing decisions

04:00 How AI uncovered a hidden conversion rate issue

06:10 Correlation vs causation in attribution modeling

08:00 ChatGPT as a high-converting traffic source

10:05 Optimizing ecommerce sites for AI discovery

13:00 Why fundamentals still matter more than advanced AI

18:30 Common email marketing mistakes during peak periods

21:00 Using competitor data to find growth gaps

23:30 What CEOs see first when using Henry AI

27:00 Where AI agents and ecommerce are heading

31:00 AI visibility as the next growth battleground

33:00 Getting started with Lebesgue and pricing

Hashtags

#DTC #Ecommerce #AIinMarketing #MarketingAnalytics #Attribution #ChatGPT #AIDiscovery #MetaAds #GoogleAds #EmailMarketing #ConversionOptimization #FounderInsights #MarTech

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Bonus: How an AI CMO Can Jump Your Revenue 25%

DTC Podcast

Bonus: How an AI CMO Can Jump Your Revenue 25%