Join us as we dive into actionable strategies and tactics that will help you expand your share of wallet through a customer-centric approach.

During this session, you will discover the three pillars of success: understanding your customers, leveraging customer marketing, and adopting an ABM mindset.

🎓 What you will learn in this session:

How to utilise customer data to design effective ABM and customer marketing programs.
How to unleash the power of customer stories and references for trust and influence.
How to harness customer experiences and testimonials to convert prospects.
How to drive cross-selling, upselling, and renewals with demand generation strategies.
How to foster customer growth, engagement, and loyalty through personalised ABM.
How to align your team with customer-centric practices for success.

🎙Who are the speakers?

Stephanie Dechamps - Head of Marketing APJ at Boomi
Suzanne Pelizzari - Director of Global Account-Based Marketing at CSG
Shahin Hoda - Director of Growth at xGrowth
Allysa Maywald (Moderator) - Content Coordinator at xGrowth

Like to watch content? You can watch this episode via our xGrowth YouTube Channel

_________________

For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

Increase Your Share of Wallet with ABM and Customer Marketing

APAC's B2B Growth Podcast

Increase Your Share of Wallet with ABM and Customer Marketing