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Shahin chats with Matt Hogan, VP of Growth Marketing at HG Insights, all about the different levels of targeting and personalisation for your next campaign.

The episode covers the following:

The 6 data points to use as targeting criteria
Cloud intelligence and personalisation
How to leverage your data
Where to start with targeting and personalisation

Before being with HG Insights, Matt was the first employee at Intricately where he scaled the sales, customer success, and marketing teams towards an acquisition by HG.

Matt has been a GTM team builder for nearly a decade in B2B SaaS.

Offline, Matt spends his free time with his family or out on the ocean.

Resources mentioned in this episode:

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For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

How to Personalise Your Next Campaign

APAC's B2B Growth Podcast

How to Personalise Your Next Campaign