From billion-dollar brand to blank slate: Bobbi Brown’s comeback

In this episode of Masters of Scale, Jeff Berman interviews Bobbi Brown, the founder of Bobbi Brown Cosmetics and Jones Road Beauty. Bobbi recounts her journey from a freelance makeup artist to building a billion-dollar cosmetics brand, selling it to Estee Lauder, and eventually leaving to start a new venture, Jones Road Beauty, after facing challenges with the corporate environment. She shares insights on entrepreneurship, the importance of authenticity, adapting to the changing landscape of the beauty industry with the rise of social media, and the lessons learned from her relationship with Leonard Lauder. The conversation covers key moments such as the creation of her first lipstick, the impact of early PR, the acquisition by Estee Lauder, and navigating the world of TikTok influencers.