Branding truths and tariff myths, with Autodesk’s Dara Treseder & Flexport’s Ryan Petersen

This episode of Rapid Response features two segments from the Masters of Scale Summit. First, Bob Safian interviews Dara Treseder, CMO of Autodesk, about branding topics, including Sidney Sweeney's American Eagle ad, Cracker Barrel's logo change, J.Crew's AI-generated ad, and brand partnerships. Dara shares her insights on healthy versus toxic tension, brand evolution, AI transparency, and achieving a return on marketing investment. In the second segment, Safian interviews Flexport CEO Ryan Petersen about five myths surrounding global trade and tariffs, discussing policy changes, government planning, trade volatility, industry adaptation, and historical perspectives on trade. Petersen emphasizes the importance of staying informed, avoiding fraud, and recognizing long-term trends in global trade.