He Sold His Brand to Start Gambling?! | Michael Jackness

In this episode of the Marketing Misfits podcast, Kevin King and Norm Farrar interview Mike Jackness, a serial entrepreneur with a background in affiliate marketing and Amazon businesses. Mike shares his journey from online poker to e-commerce, detailing his experiences with private label brands, including Color It and Ice Wraps, and his decision to exit the Amazon space due to declining profit margins and increasing stress. He discusses his new venture, a YouTube channel called Desert Degens, where he and his buddy Ryan document their daily casino slot machine play. Mike explains their content strategy, monetization methods, and community-building efforts, emphasizing the importance of consistent content creation and audience engagement. The conversation also touches on email marketing, merchandise sales, and future opportunities in the online gambling space.